Buckeye gets TV Everywhere boost from Azuki

Buckeye CableSystem of Toledo, Ohio, will be getting a boost in its TV Everywhere ambitions from multiscreen platform vendor Azuki Systems, under a new agreement between the two companies. Buckeye is using the Azuki Media Platform to deliver new video-on-demand and linear programming to computers, tablet PCs and smartphones of its cable TV subscribers who authorize those devices by registering their account information.

The announcement comes after Buckeye already has been promoting a TV Everywhere programming package for the 2012 London Olympics, starting this weekend. The timing is good for Buckeye to be getting aggressive with TV Everywhere, as NBC has been promising the broadest availability of online programming for any Olympics yet, with online distribution of coverage from multiple NBC channels, including NBC, NBC Sports Network, CNBC, MSNBC, Bravo and Telmundo, both live and on-demand.

Buckeye said the devices it will reach with the Azuki Media Platform include Android tablets and smartphones; Apple (Nasdaq: AAPL) iPhones and iPads, IPTV set-top-boxes and gaming consoles. The Toledo carrier's TV Everywhere strategy also will include programming from any source, including Buckeye CableSystem Sports Network (BCSN) and other linear broadcasts. The company is looking to enhance the user experience by offering a customized user interface with social interactivity, enhanced content discovery, touch-screen remote controls and online bill pay.

Azuki's platform includes capabilities like normalized media preparation, adaptive streaming and digital rights management (DRM) to help Buckeye reduce risks and time-to-market. The vendor's Entitlement Simplification solution also helps the service provider smooth the process of enforcing multiscreen content viewing rights within the home and on-the-go. Also included is Azuki's Right Time Ad Insertion technology and an analytics capability.

For more:
- see the press release

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