Buckeye takes TV Everywhere with Azuki

Buckeye CableSystem is leaning on Azuki Systems to provide the technology it needs to drive its video-on-demand (VoD) and linear programming lineups onto multiple screens--both inside and outside the residence--as it becomes part of the TV Everywhere movement.

The Buckeye plan is to extend video to Android tablets and smartphones, Apple (Nasdaq: AAPL) iPhone and iPad, IPTV set-top boxes and gaming consoles via the Azuki Media Platform. Source content includes programming from the Buckeye CableSystem Sports Network (BCSN)--a localized favorite. The package will also include a custom user interface with social interactivity, enhanced content discovery and touch-screen remote controls along with online bill-paying capabilities.

"Azuki delivers game-changing innovation that can help us delver on the promise of TV Everywhere with its unique ability to manage and optimize OTT video delivery to multi-screens without impacting our existing video operations," Joe Jensen, CTO of the Toledo-based MVPD, said in a news release.

Azuki, for its part, promised to help Buckeye "quickly and easily expand their existing video services to multiple screens," according to the company's president-CEO, John Clancy, quoted in the same news release.

This technology will include normalized media preparation, adaptive streaming and digital rights management; enforcement of multi-screen content viewing rights within the home and on-the-go "when allowed" via Azuki's Entitlement Specification; and extended advertising campaigns showing on new screens by using Azuki's Right Time Ad Insertion.

The total package, he concluded, will "enable Buckeye CableSystem to extend its leadership position in the industry by providing an unmatched level of video delivery and quality across VoD and linear programming."

For more:
 - see the companies' release

Related articles:
Azuki rolls out managed, optimized OTT delivery
Showtime taps Azuki to deliver content to Apple's iPad

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