The business of business: Cable's attention focused on commercial services

While cable watchers and industry outsiders have been laser focused and sweating bullets about cable's basic subscriber erosion, they've been missing the sideshow indicators that cable is morphing into something more than a TV delivery system.

For instance, Heavy Reading has detailed and Light Reading has appropriately reported that the industry could generate more than $5 billion in commercial revenue in 2010, led by Comcast (Nasdaq: CMCSA) at $902 million, followed by Cox Communications ($860 million), Time Warner Cable (NYSE: TWC-WI) at $809 million, and even Charter Communications (Nasdaq: CHTR) at $365 million.

Heavy Reading senior analyst Alan Breznick put it succinctly (for an analyst) by noting that cable "got serious about business services" and "now they're reaping the dividends of having gotten serious."

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