C Spire: Virtual MVPD service is ‘not OTT!’

Company reps take issue with the notion that C Spire's soon-to-be-launched virtual service, which will start out at $65 a month for 104 channels including local stations, is an over-the-top platform.

After quietly deploying a product website last week, Mississippi-based wireless operator C Spire said it plans to launch a virtual pay-TV service based on MobiTV’s white-label delivery platform “later this spring.”

A number of media and technology publications, including FierceCable, reported on the emergence of the website. C Spire responded by publishing a press release that essentially did nothing more than confirm that the platform is ready for launch. The website said the launch was coming in the next few weeks. 

“C Spire TV is in the final stages of beta testing and will launch later this spring with availability for customers of C Spire Fiber’s gigabit internet product,” C Spire said in a statement. 

Sponsored by Dell Technologies

Whitepaper: How to Elevate Your Content Delivery Workflows With Dell EMC PowerScale

Learn how Dell EMC PowerScale helps meet surging viewer demand while reducing costs with a single centralized platform for the ingest, processing, and delivery of the content your viewers love.

RELATED: C Spire close to launching $65-a-month MobiTV-powered vMVPD service

While the press release revealed very little, if anything, that we didn’t already know, company reps took issue with the notion that the virtual service, which will start out at $65 a month for 104 channels including local stations, is an over-the-top platform. 

“It’s not over the top because we are delivering TV over a closed, secure network path,” C Spire spokesman Dave Miller told FierceCable in an email this morning. 

Indeed, the service is available only to subscribers of C Spire’s gigabit broadband service. 

According to the company’s website, the C Spire TV service will have two basic tiers: a $65-a-month service that features 104 channels, and an $85-a-month tier that includes 164 channels. Premium networks and sports channels are bundled as extras. 

The service includes a cloud DVR and can play on Amazon Fire TV, Apple TV, Android TV and Roku streaming boxes; Android and iOS mobile devices; and personal computers powered by Chrome, Safari or Firefox. 

C Spire is built on a virtual pay-TV platform developed by MobiTV that was originally announced back in July.

MobiTV hopes to license to plenty of other regional wireless companies that have no legacy pay-TV services to worry about and would like a low-cost way to get into the virtual MVPD business. 

“It’s about time TV evolved from cable’s ball and chain mentality rooted in a bygone era,” said Ashley Phillips, general manager of C Spire Home, in the statement. 

Read more on

Suggested Articles

Warner Bros. Pictures will release its entire 2021 film slate on HBO Max the same day they premier in theaters.

DirecTV and Dish Network are both experiencing massive channel blackouts as distribution talks with broadcasters break down.

After earlier this year testing a Watch Party feature for Hulu (No Ads) subscribers, the service is opening the option up to all its customers.