CAB: Cable cleared $9.29B in upfront ad commitments

The Cabletelevision Advertising Bureau announced that ad-supported cable TV networks took in a record $9.29 billion in upfront ad commitments during the recent buying period.

The huge jump for cable--about 38 percent year over year--comes amid weakness for traditional broadcast networks, which recorded about $9.2 billion, but a much smaller 8 percent year-over-year increase.

A number of observers already are seeing 2011 as a pivotal year for cable TV ad spending, which also makes it a good time for cable TV operators to finally get their advanced advertising initiatives in gear.

For more:
- read this AdWeek post

Related articles:
Zenith OptiMedia predicted cable ad spending will beat broadcast this year
Comcast and NBC Universal have big plans for video-on-demand ad insertion

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