The Cabletelevision Advertising Bureau announced that ad-supported cable TV networks took in a record $9.29 billion in upfront ad commitments during the recent buying period.
The huge jump for cable--about 38 percent year over year--comes amid weakness for traditional broadcast networks, which recorded about $9.2 billion, but a much smaller 8 percent year-over-year increase.
A number of observers already are seeing 2011 as a pivotal year for cable TV ad spending, which also makes it a good time for cable TV operators to finally get their advanced advertising initiatives in gear.
- read this AdWeek post
Zenith OptiMedia predicted cable ad spending will beat broadcast this year
Comcast and NBC Universal have big plans for video-on-demand ad insertion