Cable ad management company Viamedia releases enhanced tool to reach mobile audiences

mobile marketing

Viamedia, a vendor that manages cable operators’ local ad sales businesses, has launched a new software enhancement to its AdMessenger text-based mobile product, “Tap-to-Expand.”

The New York-based company said the new tool is designed to reach subscribers with geo-targeted text messages delivered on thousands of mobile websites and apps. 

When a user “taps” on the text message, a full-screen interactive ad appears. 

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“We’ve made significant investments in our product suite to ensure the most robust video advertising and advanced solutions are available across every screen for local advertisers and the communities they serve,” said Mark Lieberman, Viamedia president and CEO, in a statement. “This includes our popular AdMessenger scrolling text product we have been offering over the past year with the enhanced Tap-to-Expand feature now available.”

Lieberman said the typical U.S. multiscreen user consumes nearly 7 1/2 hours of video per day, with 151 minutes of that being watched on smartphones. 

“When talking to our customers, we found a common need to reach consumers on every screen, and we’ve developed a product suite specifically focused on reaching today’s multi-screen consumers,” he added. 

Viamedia handles nearly 1 million commercials a day and sells local ads on behalf of 60 telecom operators. 

Earlier this week, Viamedia announced that Becky Jones, who has served as the company’s senior VP of marketing and research, has been promoted to chief marketing & people officer.

For more:
- read this Viamedia press release

Related articles:
RCN drops Viamedia, selects Comcast Spotlight for its ad sales
CenturyLink re-ups with Viamedia, expands ad-management partnership to Denver
Comcast sued by Viamedia for allegedly monopolizing cable's $5B spot ad biz

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