When it comes to customer loyalty and experience, Comcast (Nasdaq: CMCSA) TV service is at the bottom of the pile, ranking 143rd out of 143 companies in the Temkin Group's annual report on consumer loyalty and experience.
Temkin, which sells its expertise to help companies improve their images, surveyed 6,000 U.S. consumers, asking them to rate companies in 12 industries. It then calculated the results for the 143 companies which generated at least 100 responses.
Comcast wasn't alone; the whole cable industry took a beating in the survey, which the Temkin Group suggests "can help organizations benchmark themselves within their industry and compare themselves to companies across other industries."
Following that logic, Comcast doesn't benchmark that badly across the cable industry. The highest ranked cable company, Cox Communications, finished in 74th place--and that was for its Internet service. Its TV service bottomed out at 120.
DirecTV (Nasdaq: DTV), in 104th place, beat all TV providers. Bright House Networks and Dish Network (Nasdaq: DISH) tied at 115, Cox ranked at 120, Cablevision Systems (NYSE: CVC) placed 123rd, AT&T (NYSE: T) sat in 126th place, Time Warner Cable (NYSE: TWC) ranked 139th, Charter Communications (Nasdaq: CHTR) hit 142 and Comcast, in last place at 143, were all bottom feeders.
Internet service received mixed grades, led by Cox (74) and including MSN (85), Road Runner (102), AT&T (106), AOL (NYSE: AOL) (118), Cablevision (124), Qwest (129), Charter (137) and Comcast (138).
The report did not mention Verizon (NYSE: VZ).
For more:
- see the survey results (PDF)
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