Cable can watch as Apple, Google slug it out over TV

Cable likes to portray itself as an entrepreneurial industry, but it's downright staid when compared to the wild, wild world of the World Wide Web. That's why, while the cable industry must remain vigilant when it comes to competitive threats from spitting cousins Google (Nasdaq: GOOG) and Apple (NASDAQ:AAPL), it can draw some pleasure watching the two intruders duke it out in typical computerland fashion.

The latest barrage was started by Intel President-CEO Paul Otellini who trashed Apple TV because "it uses an ARM-based chip rather than Intel's Pentium M," published reports said. Intel, of course, backs Google TV--as well as cable-friendly Clearwire (Nasdaq: CLWR)--but that's another piece in this competitive jungle. He also took Apple to task for building a simplistic device while Google TV "would be better since it was the full Internet melded with traditional TV."

The Mac attack response from Mac Daily News: "Apple TV isn't 'simplistic,' it's 'simple'--in a good, Apple way." The biggest difference is that Apple wants to supplant the cable box while Google TV wants to supplement it, the site continued. "We wouldn't bet against Apple and (chief executive) Steve Jobs and certainly not in favor of a search engine/advertising company."

For more:
- see this story

Related articles:
Apple TV as an OTT heavyweight? Why not?
Apple TV, Google TV: 'Nah, it can't work'
Apple, Google have tough rows to hoe when competing with cable

Suggested Articles

NCTA-The Internet and Television Association is pointing to a new report that shows the cable industry had a $450 billion impact on the U.S. economy in 2018.

CBS is warning viewers that AT&T’s pay TV services including DirecTV, DirecTV Now and U-verse could lose CBS broadcast networks soon if a new agreement isn…

Ultimately, operators will need to begin now to adopt a new data-centric approach, knowing that changes may take years to accomplish.