Cable One offering free Wi-Fi optimization for modem leasing customers

Cable One has become the latest cable company to offer free Wi-Fi optimization from its technicians to any of its broadband customers who pay $8 a month to lease a modem.

With the new WiFi One service, one of the MSO’s technicians will visit a resident gratis, strategically placing modem, gateway and—if needed—extenders to improve in-home signal distribution.

“State-of-the-art technology solutions will be customized based on customer need, and may include powerful 4x4 antennas utilizing multi-user, multiple-input, multiple-output (MU-MIMO) technology delivered via N or AC radios and MoCA extenders,” a Cable One press release said. 

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“This advanced Wi-Fi product, combined with the fastest speeds in the majority of the markets we serve, will give our customers a superior Internet experience,” said Varn Chavez, Cable One director of product management, in a statement. “Response to our 100 Mbps and faster internet speeds has been outstanding, and we want to make sure our customers enjoy the fastest possible Wi-Fi speeds throughout their homes.”

Chavez added that more than 90% of Cable One customers currently subscribe to speeds ranging from 100 Mbps to 1 Gbps.

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Cable One hasn’t been shy in recent years about admitting its follower perspective on cable industry business trends. In this case, Comcast started touting Wi-Fi optimization for its users four months ago.