Cable programmers no longer afraid of big, bad broadcasters

There's some degree of irony that at almost the same moment Cablevision (NYSE: CVC) is caving in to News Corp.'s (Nasdaq: NWSA) demands to pay more for retransmitting its broadcast channels a story in advertising bible Adweek suggests, not too subtly, that broadcast television has lost its panache.

"There's no denying that broadcast and cable ratings have been passing each other heading in opposite directions for a decade, and it's only a matter of time before TNT or USA Network (soon to be in the Comcast fold) chalks up eight figure deliveries," Anthony Crupi writes in the piece.

In short, as a cable network exec told Crupi: "The feeling now is there's nothing to be afraid of anymore."

Unless, of course, you've just locked up a high-priced retransmission deal with a broadcaster.

For more:
- see this story

Related articles:
All's right with the World Series, Fox back on Cablevision
Dolan warns that transformed programming model could push a la carte
Roberts: Wearing two hats could make Comcast a peacemaker in retrans disputes

Suggested Articles

AMSTERDAM – Comcast has reportedly acquired Metrological, an application platform developer that integrates OTT video services and other content into the pay…

AMSTERDAM – Charter and ActiveVideo, the company’s joint venture with CommScope, provided an update on the rollout of the cable provider’s next-generation…

Comcast Spotlight, the advertising sales division of Comcast Cable, is launching Comcast Spotlight TV Ad Planner, a self-service buying option.