Cable revenue going up, market share down

In a sign that cable is facing increased competition across the board, Moody's Investors Service says that the U.S. cable industry will experience 3 to 5 percent revenue and cash flow gains from now to the end of 2011 but that the industry's share of the paid television market could drop below 60 percent by the end of 2011. As recently as 2005 cable had about a 70 percent share.

Moody's remained positive about cable's outlook based on a long-awaited housing industry uptick but "take out these cyclical supports... and long-term industry growth looks to be lower," the investment firm said.

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