The cable industry is on a roll. First Tiger Woods announces he's returning to golf just in time to be shown in 3D exclusively on cable systems, then video store magnate Blockbuster says it may need to file for bankruptcy on the same day a consortium of cable operators and Hollywood studios unveil a pact to push movies on demand on cable.
Blockbuster, which has 6,500 stores and thousands of employees, is in serious debt and its share prices are sinking faster than that other blockbuster, Titanic. Cable, meanwhile, has gotten rare cooperation from major Hollywood studios to push their wares for remote-wielding cable subscribers who will be treated to a $30 million campaign telling them how easy it is to order movies over video-on-demand.
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Tiger's back and cable's got him in 3D
Cable ops, studios launch VoD campaign