Cable show: Interactive ads need more time, Canoe awaits chief

At The Cable Show-otherwise known as the National Cable & Telecommunication Association's annual trade show in New Orleans, cable TV players have been discussing the value and challenges inherent in implementing interactive advertising through the industry-wide Project Canoe initiative. The project is still in it early phases, and one piece of news out of The Cable Show is that a chief executive will be named for Project Canoe on June 1. Meanwhile, the industry continues to test interactive ads, and despite broad interest, real world deployments are not likely in the short-term.

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