An early theme is developing for next week's Cable Show in Chicago, at least as far as vendors are concerned: building products that converge services across multiple viewing platforms.
"Our participation at this year's Cable Show is focused on how itaas can help our customers provider consumers with a connected experience by ‘bringing it all together,'" said Vibha Rustagi, president-CEO of itaas in a news release. His company, he said, will showcase "tools" to help cable operators take digital video delivery everywhere.
The unified product approach extends to advertising management where it is "critical to the success of advertising across a broad spectrum of on-demand environments and viewing devices," Dean Denhart, CEO of BlackArrow said in his company's pre-show news release.
It's all because "the new connected TVs, smartphones and tablets expose MSOs to new challenges ... causing existing consumers to give up their current subscriptions and younger generation to not even consider it," said Avihai Degani, CEO of IPgallery which is showcasing "cloud-based, Web activated IP services that work alongside their current digital TV deployments."
Editor's Note: FierceCable will provide daily coverage of The Cable Show starting Monday and continuing through the show's end.
It's the resurgence of convergence
1.55 million subscribers cut cord in U.S., Canada in past two years, consulting group says