Cablevision (NYSE: CVC) has hired veteran Madison Avenue creative Mickey Paxton as senior VP, executive director of creative services, to oversee marketing and brand initiatives for its full suite of Optimum products and services.
Paxton will manage both internal and external creative services teams. He'll report to Matt Lake, Cablevision's senior VP of marketing and advertising.
"Mickey is a seasoned creative professional with an impressive track record of implementing breakthrough marketing and advertising efforts for a wide variety of established companies," said Lake, in a statement. "His experience creating successful, high-impact integrated campaigns will be a great benefit to Cablevision as we continue to focus on elevating the Optimum brand within our marketplace."
Paxton joins Cablevision from Jumpinfish LLC, where he served as chief creative officer, handling client accounts from Amazon (NASDAQ: AMZN) and the NFL, among others. He's also held executive positions at creative agencies including J. Walter Thompson and Ogilvy & Mather, managing campaigns for clients including Unilever, Converse and PepsiCo.
- read this Cablevision press release
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