CHICAGO - Cablevision Systems (NYSE: CVC) continues to crank up its BelAir Networks-fueled WiFi offering. The Long Island MSO used a cable session, "Unplugged: the Mobile Extension of Cable's Value Proposition" to point out that the decidedly non-mobile service is now available at speeds ranging up to 15 Mbps downstream and 4 Mbps up.
The service, which was developed when the operator was looking for ways to add value to its high-speed data offering "rather than just reducing price" has been used by over 500,000 customers and "60 percent of our customers use it more than 10 times a month," said Kevin Curran, SVP of wireless product development at Cablevision.
The service is only available to Cablevision customers who have high-speed data service and is now "much faster than 3G," Curran said. "Our message is pretty simple: it's free, it's fast, it's available to Optimum customers."
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