Cablevision's Rainbow unit to buy blog site Gothamist

Cablevision Systems Rainbow Media Holdings is said to be spending between $5 million and $6 million (wouldn't that be $5.5 million) to acquire blog network Gothamist. First reports suggest that Rainbow will use the blog network to supplement content on its Sundance, IFC and AMC channels not as part of its Long Island Newsday newspaper.

Gothamist runs several city-focused local blogs headlined by New York City but also including Chicago, Los Angeles, Washington, D.C. and Austin, Texas. The acquisition has left media observers puzzled as to what Cablevision hopes to accomplish with the blog site.

"Most of the blogs in the network cover cities where Cablevision has no presence at all," said Techdirt, noting that Cablevision has only a peripheral interest in New York City, Gothamist's cornerstone market.

For more:
- see this story
- and this story
- and this story

Related articles
Cablevision programming practices targeted
Verizon has a sports programming deal with Rainbow Media Holdings
The NRTC earned rights to HBO and Cinemax for its members last year


How To Lower the Cost of Ownership of Your Cable Access Network

This white paper presents a cost analysis of a virtualized cable modem termination system (CMTS) deployed in a distributed access architecture (DAA). Learn how to eliminate traditional CMTS constraints, efficiently enhance your network performance and more.

Suggested Articles

Comcast is planning new data caps and video service price increases for its subscribers in 2021.

The Apple TV remote is an often reviled peripheral device. Universal Electronics has taken it upon itself to create a different option.

Charter said it’s building an IP video aggregation platform complete with new hardware.