Canada's Rogers and Shaw launch shomi SVOD service

shomi, the new SVOD service being jointly launched by Canadian pay-TV operators Rogers Communications and Shaw Communications, has launched.

The service carries a monthly price tag of CAD $8.99 (USD $7.87) a month, matching the CAD $8.99 price of Netflix, and became available in beta mode to Shaw and Rogers broadband subscribers Tuesday. shomi touts 14,000 TV episode and movie titles, with 30 percent of the content being produced in Canada.

The MSOs are offering a 30-day free trial of shomi, with Rogers giving 500,000 subscribers of premium high-speed Internet services free shomi service through March.

"Introducing shomi underscores our desire to give our customers access to the best content and services, when and where they need them," Chris Kucharski, senior VP, consumer at Shaw, said in a statement. "With its vast selection of titles and game-changing functionality, shomi will provide our customers with yet another cutting-edge high-value service in addition to Shaw Go WiFi, Rdio and our TV Everywhere library of content apps."

For more:
- visit the Shomi homepage
- read this Toronto Globe and Mail story

Related links:
Rogers: U.S. channels will leave Canada if 'nuts' regulators render them a la carte
A la carte on the menu as Canadian regulators look at pay-TV
Canada's Rogers and Shaw team up to take aim at Netflix

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