Canada's Rogers embarks on major restructuring initiative

Nearly five months into the CEO tenure of Guy Laurence, Canadian IPTV and communications services provider Rogers Communications has announced broad restructuring intended to improve customer service and spur company growth.

Reporting flat revenue of around $3.02 billion for 2013, the initiative, dubbed "Rogers 3.0," is based on feedback from investors, subscribers and the company's nearly 11,000 employees.

Under the plan, Rogers will separate its customer and business enterprise units, with all customer service functions tied into one team that will report to Laurence.

Rob Bruce, president of Rogers Wireless, will leave the company, staying on through 2014 to help Laurence with the transition.

Here's the new management structure, as obtained by Multichannel News:

Consumer Business Unit: Rob Bruce, President;
Enterprise Business Unit: Larry Baldachin, President;
Media Business Unit: Keith Pelley, President;
Customer Experience: Mike Adams,
Chief Customer Officer; Brand Management: Dale Hooper,
Chief Brand Officer; Strategy, Wholesale & Development: Frank Boulben;
Chief Strategy Officer; Corporate Affairs: Phil Lind, EVP Regulatory and Vice Chairman;
Legal: David Miller, Chief Legal Officer and Secretary;
Human Resources: Jim Reid, Chief Human Resources Officer;
Finance: Tony Staffieri, Chief Financial Officer;
Information Technology: Linda Jojo, Chief Information Officer;
Network: Bob Berner, Chief Technology Officer. 

For more:
- read this Multichannel News story
- read this Rapid TV News story
- read this Digital Home story

Related links:
New Rogers CEO gets down and dirty to learn about the company
Comcast hits No. 3 spot in Netflix rankings, but Canadian ISPs trump U.S. speeds
Canadian telcos using fiber to woo video customers

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