Canoe backs concept of ExpandTV

The same cable industry which gifted the world with the DOCSIS brand is at it again. This time cable has tweaked the notion of interactive TV with the brand ExpandTV.

The idea of the new brand is to tell viewers when an ad or promotion is (wait for it) "expandable" and increase viewer participation in interactivity.

The expanded concept (couldn't resist) has the backing of a top line of players including the Cable Advertising Bureau, CableLabs, CTAM and operators Comcast (Nasdaq: CMCSA), Time Warner Cable (NYSE: TWC), Cox Communications, Charter Communications (Nasdaq: CHTR), Cablevision Systems (NYSE: CVC) and Bright House Networks. The idea is being pushed by cable's interactive, er, expanded TV front, Canoe Ventures.

For more:
- Rapid TV News has this story

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