Canoe CEO Verklin departs, Timko in

Canoe Ventures, the interactive advertising joint venture owned by the six largest cable TV operators, announced that CEO David Verklin is stepping down after three years in charge. Verklin had led Canoe since its inception, which was celebrated with great fanfare just before the interactive advertising movement began to lag amid controversy and service launch delays.

Current Canoe COO Kathy Timko is taking over as interim CEO, and with a footprint of 20 million homes, Canoe reassured the industry that Verklin's departure is not a bad omen.

For more:
- read this MediaPost article

Related articles:
The Canoe request-for-information capability has made gradual progress
Could 2011 finally be a breakout year for advanced advertising initatives?

Suggested Articles

The FreeWheel Council for Premium Video is calling for the adoption of a universal standard for managing cross-platform ad campaigns.

Cord cutting and pay TV subscriber losses greatly accelerated in 2019 and that trend is expected to continue in 2020.

Altice USA continues to post relatively small video subscriber losses compared to some of its counterparts like AT&T and Comcast.