Canoe finds partners for interactive tv advertising launch; BrightLine ITV develops ad campaign for Jim Beam

> Canoe Ventures has signed separate agreements with Comcast Networks, Discovery Communications, NBC Universal and Rainbow Media to launch its national interactive TV advertising product. Of course, take these names with a grain of salt since Canoe's backers are Comcast, Time Warner Cable, Cox, Charter and Bright House. News release.

> Think of the possibilities. Interactive TV ad agency BrightLine ITV said it developed an interactive TV advertising campaign for Jim Beam Bourbon's Red Stag brand. All they need is ice cubes and 3D. Story.

> NDS said it would triple its investment in local people and infrastructure in China to develop digital pay TV services for that country and the world. News release.

> Test measurement and monitoring products vendor Tektronix has acquired digital content monitoring provider Mixed Signals for an undisclosed amount, the two companies said. News release.

And finally... In a no-brainer statement for anyone but the federal government, Time Warner Cable told a federal court it doesn't have the man/womanpower to handle thousands of requests to identify potential copyright infringements. Story.

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