Canoe reaches milestone: 10B VOD ads served

Just two years after its drastic restructuring to focus on inserting ads into VOD, Canoe Ventures announced that it has delivered its 10 billionth national TV impression.

"This volume comes from both returning marketers and new advertisers who are finding the quality of cable VOD a viable option in their media mix," Canoe CEO Joel Hassell said in a statement.

Canoe's Dynamic Ad Insertion technology is used by U.S. MSOs in more than 30 million digital cable households and for 50 broadcast and cable networks. Canoe says it is in the process of "onboarding" another 70 programming networks to participate in the program.

In February 2012, the MSO-backed Canoe Ventures was practically given up for dead by the TV industry when it gave up its ambitious, broader-reaching goal of developing an advanced interactive advertising platform and laid off 120 employees.

But the company then went to work on a narrower, more easily defined target: the increasingly viewed library of VOD programming found on cable networks that had legions of unsold ad inventory.

For more:
- read this Mediapost story
- read this Multichannel News story
- visit the Canoe homepage

Related links:
Canoe cuts 120 employees, shuts down interactive advertising business
Canoe now focused on dynamic ads in IP-based VOD
Canoe scores VOD advertising deals with ABC, ABC Family, Sportskool

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