LAS VEGAS -- Cable industry advanced advertising consortium Canoe Ventures said impressions from dynamic ad insertion (DAI) into U.S. cable VOD programming surpassed 11 billion in 2015, nearly doubling 2014's total.
Canoe's VOD DAI platform is currently enabled across the systems of Comcast, Time Warner Cable, Cox Communications and Bright House Networks, serving a total of 35 million households in 49 out of the 50 top ad markets. The consortium also says that it has more than 80 national cable and broadcast networks participating in its program.
"Video on Demand continues to be an incredibly valuable advertising vehicle for both programmers and cable operators," said Joel Hassell, CEO, Canoe. "It offers the emotive characteristics of traditional television with the accountability of digital." You can read the full Canoe press release here.