Canoe still paddling up interactive RFI stream

Discovery Channel (Nasdaq: DISCA), Bravo and USA will have to wait just a little bit longer before they can go live with interactive request for information (RFI) ads fueled by Canoe Ventures.

The RFI service--the first of a series of interactive applications to be delivered by Canoe--should be up and running within the next 90 days, CEO David Verklin has promised.

Canoe launched the RFI service last year with the participation of Rainbow Media, Comcast Networks (Nasdaq: CMCSA), Discovery and NBC Universal (now NBCUniversal, if you care about those things). So far only Comcast's E! and Style Networks and Rainbow's AMC have run the product.

For more:
- Multichannel News has this story

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