Canoe ups VOD ad impressions to 4.84B, re-adds Charter to portfolio

quarterly earnings

Canoe reported yet another steep in crease in cable VOD ad impressions in the second quarter, with the joint venture delivering 4.84 billion impressions.

That compares to 2.77 billion VOD ad impressions delivered in the second quarter of 2015, and the 4.13 billion impressions offered up in the first quarter by the JV.

Canoe said it has delivered 9 million impressions so far this year and is on pace to finish 2016 with 18 billion. The consortium delivered 11.8 billion impressions in 2015 and 6.3 billion in 2014.

In an email to FierceCable, Chris Pizzurro, head of business development, sales and marketing for the consortium, confirmed a Multichannel News report that Charter is being re-added to the joint venture.

Charter, along with Cablevision, abandoned the JV three years ago. But Charter is back in with the purchase of JV members Time Warner Cable and Bright House Networks. 

Pizzurro said Charter will not only maintain the deployment of Canoe’s dynamic ad insertion platform on TWC and Bright House systems, but it will also deploy the DAI platform on its legacy systems, as well. The timeline has not been determined, however. 

Canoe’s footprint now stands at around 35 million homes covering over 130 designated marketing areas (DMAs).

For more:
- read this Canoe Q2 report
- read this Multichannel News story

Related articles:
Canoe says VOD DAI impressions nearly doubled to 11B in 2015
Canoe says it delivered 4.13B VOD DAI ad impressions in Q1, up 70% year-over-year
Canoe: Dynamic ad insertion into cable VOD spikes another 8% in Q2