Broadcast giant CBS is considering creating a new 3D channel with versions of its existing shows converted from 2D to 3D. Multichannel News reports that the broadcaster has demonstrated the capability for several cable TV operators, and may consider distributing it as part of existing retransmission consent rights.
It appears to be very early in the development process, but if CBS moves ahead with the channel it could be a step forward for a still-tentative 3DTV market. Many companies have bought in, and ESPN has launched its own 3D channel, but sales of 3DTV sets remain relatively low and a major network converting non-sports content to create a 3D channel would represent a significant bet.
- see this Multichannel News report
SNL Kagan said 3DTV sales are slow in the U.S.
Comcast is among those that have embraced 3D