Central European HBO Go to premiere some content before it airs on TV

HBO Go is streaming some of its programming online before it airs on TV. The catch? You need to be in Poland, and get your Internet through INEA, a local telco that includes an IPTV play to some 138,000 subscribers (about half of whom are IPTV subs).

HBO Central Europe says the content is available on any Internet connected computer, and will be offered in to more than a dozen additional countries in which HBO CE operates over the coming months.

HBO Go has been available in the U.S. since February through a few pay-TV providers, but the concept of HBO Go premiering content is a new one.

Time Warner CEO Jeff Bewkes did, however, recently say that there is some discussion going on about offering an HBO product online only, if it didn't gain enough traction through pay-TV providers.

Defining what that tipping point is, however, could be difficult. Bewkes also has said the programmer expects to lose about 1.5 million of its 38 million U.S. subscribers this year as some pay-TV promotions expire.

For more:
- see this article
Related articles:
HBO weighs going a la carte for first time since inception
Time Warner: HBO Go to be available to bulk of customers soon
HBO Go streaming video service expanding to Apple's iPad
AT&T gives U-verse customers HBO, Cinemax access online

Suggested Articles

Comcast is calling on its cable brethren, Charter and Cox, for a new initiative called On Addressability focused on building a “sound, scalable and sustainable…

NCC Media and OpenAP are teaming up to allow national advertisers to use OpenAP’s audience segment definitions when buying across NCC Media’s linear, VOD and…

Comcast is launching new controls for its X1 television service that will allow people with certain disabilities to operate their cable TV systems using their…