CenturyLink re-ups with Viamedia, expands ad-management partnership to Denver

CenturyLink (NYSE: CTL) has renewed its partnership with ad management specialist Viamedia for its Prism TV video platform, expanding the deal to include the Denver market.

Under the agreement, New York-based Viamedia will continue to represent the advertising sales for Prism TV in multiple markets around the U.S., but will also now include Denver, one of the top 20 designated market areas in the U.S.

Viamedia provides traditional ad sales services to more than 50 MVPDs across 38 states, delivering more than 1.2 million TV ads every day.

"CenturyLink is not only a valued client, it is an innovative, forward-thinking company on both video programming and advertising," said Viamedia CEO Mark Lieberman. "CenturyLink Prism TV, an alternative to cable and satellite services, is an interactive TV service delivered through CenturyLink's nationwide fiber optic network."

CenturyLink expanded Prism TV into Seattle, Wash., in August, putting the fiber-based video service in 16 markets across the U.S. The service -- which bills itself as a cable alternative -- was also recently given a franchise agreement to compete in another market dominated by Comcast (NASDAQ: CMCSA), Minneapolis.

Prism TV ended the second quarter with 258,000 subscribers. 

For more:
- read this Viamedia press release

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