LAS VEGAS - Motorola at CES 2009 is demonstrating new updates to its Communications Convergence Engine software that enables new options for bundling and marketing IPTV features and other offerings. The Storefront 1.0 lives up to its name, creating a storefront-style, Internet-like experience for users wanting to access new content through their TVs or other devices, including mobile phones. IPTV service providers in particular will be able to differentiate their content through personalization and a variety of promotional approaches.
Storefront 1.0 works in the Microsoft Mediaroom TV environment, and connects into a service provider's OSS and billing systems, according to Light Reading. The CCE software family came from Motorola's acquisition of Leapstone in the summer of 2007.
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