Charter ad depicts satellite TV as aging space ship captained by Kevin Nealon

After two decades of taking it on their collective chins, cable operators have satellite TV on the ropes and are beginning to reclaim a bit of lost pay-TV market share. Their advanced video services are beginning to surpass what Dish Network  (NASDAQ: DISH) and DirecTV (NYSE: T) can offer, and the advantage is showing up in video subscriber numbers, which have not looked pretty of late on the satellite side.

Emboldened, cable companies are getting aggressive in their advertising. The latest Charter Communications (NASDAQ: CHTR) TV spot, which showcases "Satellite TV" as an aging spaceship captained by a goofy former Saturday Night Live comedian Kevin Nealon, humorously illustrates this dynamic.

"Did you try turning it off and turning it back on again," commands Nealon, when his trusty first mate informs him of a service interruption. 


How To Lower the Cost of Ownership of Your Cable Access Network

This white paper presents a cost analysis of a virtualized cable modem termination system (CMTS) deployed in a distributed access architecture (DAA). Learn how to eliminate traditional CMTS constraints, efficiently enhance your network performance and more.

Suggested Articles

WarnerMedia scored a key HBO Max distribution deal with Comcast just as it launched in May. Nearly six months later, there still isn’t an app.

Comcast is planning new data caps and video service price increases for its subscribers in 2021.

The Apple TV remote is an often reviled peripheral device. Universal Electronics has taken it upon itself to create a different option.