Charter Communications (NASDAQ: CHTR) launched its TV Everywhere app for the top-selling OTT streaming device, Roku.
"With today's announcement, Charter TV customers will now be able to access their cable programming alongside other streaming content available on Roku devices," said Andrew Ferrone, VP of pay TV at Roku.
Charter's Spectrum TV app will be available on Roku streaming players, the Roku Streaming Stick and Roku TV models. The app will let authenticated Charter customers live-stream 160 channels, while giving them on-demand streaming access to more than 9,000 programming titles.
The Spectrum TV app was already available on iOS and Android devices. To date, the mobile version of the app has been downloaded over 1.4 million times.
Roku leads devices ranging from Apple TV to Google Chromecast to Amazon Fire TV in infiltration into U.S. living rooms. According to Parks Associates, Roku accounted for 34 percent of OTT devices sold in the U.S. last year, compared to 23 percent for second-place finisher Chromecast.
Despite its progress in the market, there are still gaps in Roku's lineup. For instance, Time Warner Cable (NYSE: TWC) launched a dedicated Roku app in January 2014, but Comcast (NASDAQ: CMCSA) customers are still waiting for an Xfinity TV app to show up on the platform.
Roku wasn't immediately able to provide a list of which operators have -- and don't have -- apps for Roku.
"We are excited to bring our customers greater flexibility and choice by enabling them to use their Roku devices to access television content through the Spectrum TV App," said Tom Rutledge, president and CEO of Charter Communications, in a statement. "We will continue to add greater functionality to the channel on Roku devices, including On Demand, and plan to make Spectrum TV available on additional consumer electronic set-top boxes and screens."
For more:
- read this Charter Communications press release
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