As Charter Communications (NASDAQ: CHTR) looks at a vastly expanded reach for its advanced advertising efforts, the company announced the addition of former Tribune Media executive Keith Bowen as its chief revenue officer of its advertising sales and production services division, Spectrum Reach.
Bowen will seek out new growth opportunities for the division, reporting to David Kline, executive VP and president of media sales for Charter.
Is this part of a larger ramp-up, now that Charter has swallowed Time Warner Cable and Bright House Networks, and has the ability to reach — or at least, some day reach — 17.1 million pay-TV households with addressable advertising?
"Spectrum Reach will have a much larger footprint and be a larger player in this space," conceded Charter spokesman Justin Venech.
Bowen arrives at the MSO from Tribune, where he also served as CRO. He's also had stints at TV One and Turner Broadcasting Sales
"As we continue to strengthen our digital advertising solutions, providing our partners a broader suite of services and enhanced data-driven advertising capabilities to target their customers, Keith's ability to drive sales and accelerate growth will prove invaluable to this organization," Kline said in a statement.
- read this Charter press release
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