After losing 336,000 pay TV customers over the last six quarters, Charter has quietly deployed some aggressive promotions to try to win some of them back.
For example, as Stop the Cap noted, the No. 2 U.S. cable operator is offering a double-play package of Spectrum TV (more than 130 channels) and 60 Mbps internet (100 Mbps in some markets) for $29.99 each, with Showtime thrown in at no charge during the one-year span of the promotion.
With a $5.99 surcharge for an HD set-top, the bundle runs $65.97 a month before taxes.
Charter reps have not responded to inquiries as to what markets the promotion is running in.
In FierceCable’s home base in the West Adams section of Los Angeles, a former Time Warner Cable enclave, residents are being offering a $29.99-a-month triple-play deal that includes Spectrum TV, 100 Mbps internet and landline voice. The “Spectrum Mi Plan Latino” offer even includes DVR service at no extra charge.
Charter Communications said 30% of customers acquired in the Time Warner Cable and Bright House Networks footprints have been converted to Spectrum pricing and packaging since the cable company started its branding transition three quarters ago.
Charter has struggled to maintain customers in the TWC footprint who had been signed up by TWC on steep promotions.