Charter rebrands biz unit as Spectrum Business, splits enterprise, SMB units

After splitting its business services division into two units, small-to-medium and larger-enterprise, Charter (NASDAQ: CHTR) has rebranded the operations as "Spectrum Business."

"Spectrum Business is more than just a new name," insists Jonathan Hargis, executive VP and CMO of Charter. "Over the past 12 months we have invested in our advanced fiber network, completed our transition to all-digital, and made enhancements to our product suite, including a doubling of entry Internet speeds from 30 to 60 Mbps."

During the company's Q4 earnings call on Feb. 6, Charter revealed that it was splitting the operation that offers video, voice and broadband services to commercial customers into two units. One will serve small and medium sized business, and another will provide Ethernet speeds of up to 1 Gbps, and fiber Internet speeds of up to 10 Gbps, to larger enterprise customers.

According to Multichannel News, the SMB portion of the operation will report to Charter COO John Bickham, while Charter executive VP Don Detampel will oversee enterprise services.

Charter's business services operations generated $262 million in revenue in the fourth quarter, a 16.1 percent year-over-year uptick.

For more:
- read this Charter press release
- read this Multichannel News story

Related links:
Charter bolsters DiGeronimo's product and strategy team
Charter splits business services into small/medium, enterprise groups
Charter's Rutledge: Title II as 'heavy handed regulatory solution for problem that doesn't exist'
Charter promotes DiGeronimo to EVP of product strategy
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