Charter returns key Viacom channels to base tier amid renewal deal

Viacom
Notably, Viacom also agreed to co-produce—through its Paramount TV studio operation—exclusive content for Charter subscribers.

Charter Communications and Viacom released a few details today about last month’s terse agreement to a long-term program licensing deal.

For one, the No. 2 U.S. cable operator will return Viacom’s key networks to its base tier—Nickelodeon, BET, MTV, Comedy Central, Spike, VH1, TV Land and CMT will once again be available on Spectrum Select, after the operator demoted these channels last summer. 

RELATED: Charter reaches agreement with Viacom

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Additional Viacom networks will continue to be seen on the more expensive Spectrum Silver and Spectrum Gold tiers. 

Notably, Viacom also agreed to co-produce—through its Paramount TV studio operation—exclusive content for Charter subscribers. 

A Charter rep told Fierce that the content deal is similar to an arrangement the cable company carved out with AMC earlier this year. Viacom will distribute the content internationally, as well as in select U.S. markets after Charter’s release windows end. 

The deal includes an advanced advertising component in which the companies collaborate on anonymized viewership data. The companies also said they’ll work together to jointly address unauthorized password sharing. 

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