Charter sued over ‘Spectrum’ name by Florida video company

Spectrum van (Charter)
Charter announced the Spectrum brand in 2013.

Charter Communications is being sued by a Tampa Bay, Florida-based video production company over the use of the name “Spectrum.”

Spectrum, of course, is the brand Charter has given its service as it integrates its purchases of Time Warner Cable and the Florida-situated Bright House Networks. 

Spectrum Video, meanwhile, is as 28-year-old production company that has overseen show production for ABC, BBC, National Geographic, Animal Planet and other TV network clients. 

FREE DAILY NEWSLETTER

Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

RELATED: Altice’s Charter bid could be as high as $185B

Charter filed for and received 22 trademark registrations that include the word “Spectrum,” but the Tampa video company wants a federal court to roll them all back. 

“We’ve been communicating with Charter about this issue, but the confusion continues, so we’ve been left with no choice but to file this lawsuit,” said Spectrum Video lawyer James Lake, in a statement provided to the Tampa Bay Business Journal.

“We want Charter to stop using our 28-year-old Spectrum name and to compensate us for the harm it’s doing our business,” he added. 

Charter representatives didn’t immediately respond to FierceCable’s inquiry for comment. 

Suggested Articles

Marketing for 8K television may need to add a warning: math involved.

AT&T is filling in some details about the WarnerMedia Innovation Lab, which is opening in 2020, and that it announced earlier this year.

Comcast is launching new controls for its X1 television service that will allow people with certain disabilities to operate their cable TV systems using their…