Charter trying to hold back DirecTV Now, Sling TV and other vMVPDs, Viacom’s Bakish says

Charter Communications sign (use this one)
The report came a day after Viacom went public with a simmering licensing renewal impasse with the No. 2 U.S. cable company.

Viacom CEO Bob Bakish has accused Charter Communications of attempting to stifle the development of low-cost virtual MVPD services.

“Among the issues we face is Charter’s attempt to inhibit the creation of smaller, more innovative and less expensive packages of the networks customers want, by penalizing Viacom if it participates in new skinny bundles or OTT streaming platforms,” Bakish said in a note to employees, intercepted and excerpted by Bloomberg.

The Bloomberg report came a day after Viacom went public with a simmering licensing renewal impasse with the No. 2 U.S. cable company. Viacom, which owns MTV, BET, Comedy Central and Nickelodeon, among other networks, has begun informing its Charter-subscribing viewers that its channels won’t be available after Sunday if a renewal agreement with their cable operator isn’t reached. 

Charter hasn’t commented on this matter. 

RELATED: Viacom goes public with Charter impasse as carriage renewal deadline looms

For their part, Charter’s top executives have remained skeptical regarding the profitability of vMVPD services. Their skepticism extends to Viacom. In May, Charter pulled Viacom’s channels out of its lowest-cost programming tier—an action Bakish described as a breach of contract.

The impasse with Charter comes at an unfortunate time for Viacom, which had been set to report its first annual sales growth since its ratings fortunes took a dramatic downward turn in 2011. Rosenblatt Securities analyst Alan Gould told Bloomberg that up to $600 million of Viacom’s $13 billion in annual sales come from Charter, which controls around 16.5 million pay-TV customers. 

“This is huge. They could lose a decent chunk of their revenue,” he said.

Suggested Articles

Alan Wolk, co-founder and lead analyst at TV[R]EV, looks at the new NFL season streaming plan and HBO's content giveaway during the pandemic.

Altice USA is giving premium pay to its customer-interfacing employees during the coronavirus crisis, but not all cable technicians will qualify.

T-Mobile this week wrapped up the lengthy process of acquiring Sprint. With the deal done, the company may pick up where it left off on video.