Speaking at the INTX convention in Chicago Tuesday, top Internet video executives Peter Chernin and Tim Armstrong reiterated their belief that increasingly valuable branded content will continue to drive the online video market for the foreseeable future. "Every consumer in America is now an aggregator," said Chernin, CEO of The Chernin Group, which last year forged a $500 million joint venture with AT&T (NYSE: T) called Otter Media to specifically target the online video market.
Tim Armstrong, a former Google (NASDAQ: GOOG) executive who has served as AOL's CEO since 2009, said that his company spent "tens of millions of dollars" on original video content last year, and plans to continue to do so. Covering the INTX show from Chicago for FierceOnlineVideo, Mike Dano has a full summary of these executive comments here.