Cisco, Avail Media team up in wholesale

Cisco Systems and Avail Media have announced a partnership that should add further spice to the simmering market for wholesale IPTV outsourcing and content aggregation. The agreement between the companies integrates Avail Media's satellite distribution of MPEG-4 video content with Cisco's IP NGN architecture capabilities, including, according to a press release, IPTV encoding, encapsulation, middleware and digital rights management, scrambling and descrambling, satellite receivers, conditional access, set-top provision, service management, systems integration services, and program management for video hub office components.

The goal is to offer an end-to-end IPTV support for service providers looking for an easier way into the market than building everything out themselves. Service providers can potentially avoid having to hire more technical and operation staff to support a new service offering because both vendors will offer systems integration support, and services will be managed through Cisco's National Control Center.

While SES Americom is exiting the wholesale market with the shut down of its IP-Prime offering, other companies in this segment have been ramping up their offerings in recent months to win over IP-Prime customers and pursue new opportunities.

For more:
Here's the Cisco press release

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