Cisco exec can see the end of set-top box era

Cisco (Nasdaq: CSCO), which got into the set-top box business by acquiring box pioneer Scientific Atlanta, expects it will get out of that business by using its traditional strengths--IP and the Internet cloud--Ken Morse, CTO of Cisco's Service Provider Technology Group said during a keynote address at a Light Reading event in New York City.

"Set-tops are clearly moving to the point where they are either a piece of software that lives in another device or they're virtualized totally in the cloud," Morse said during the address.

The change out, of course, depends on cable migrating to IP technology which the industry has not hurried to do, and the cloud maintaining some semblance of reliability and security. On the other hand, the end of the set-top era could spell good news for Cisco which recently reported that sales of set-tops were "challenged."

For more:
- Light Reading has this story

Related articles:
Top Cisco acquisition Scientific Atlanta set-top business 'challenged'
Boxing match: Cisco, Apple TV beef up products

Suggested Articles

NCTA-The Internet and Television Association is pointing to a new report that shows the cable industry had a $450 billion impact on the U.S. economy in 2018.

CBS is warning viewers that AT&T’s pay TV services including DirecTV, DirecTV Now and U-verse could lose CBS broadcast networks soon if a new agreement isn…

Ultimately, operators will need to begin now to adopt a new data-centric approach, knowing that changes may take years to accomplish.