TV technology company Clearleap is partnering with LG Electronics to give TV service providers a way to deliver programming over broadband networks directly to the LG Smart TV platform. The partnership eliminates the need for a set-top box, giving service providers a quick and efficient way to deliver content and new services to subscribers while saving money on capital expenditures.
Using the IP content management and delivery technologies of Clearleap's Stream on Demand solution, TV operators can manage, process and publish online video and video on demand, while offering an advanced user experience similar to other next generation offerings currently available on LG Smart TVs.
"Cable TV operators--big and small--now have at their fingertips the ability to deliver a more robust and fully managed service to subscribers using broadband networks--and we fully expect them to take advantage of that," said Clearleap CEO Braxton Jarratt.
The integration with LG expands the reach of Clearleap's Stream On Demand solution to a manufacturer in the TV industry. Clearleap recently announced the integration of its streaming solutions with a variety of connected entertainment TV box providers, as well as a set of APIs designed to make it fast and simple for TV operators to create and offer a TV Everywhere service.
Connected TVs are forecast to become increasingly commonplace, with DisplaySearch saying 138 million units, about half of all TVs shipped, will be Internet ready in 2015.
For more:
- see this release
Related articles:
Fox sees convergence of online, broadcast ads and audience
Yahoo behind on rollout of Connected TV Store
Best Buy jumps into connected TV market with two new models
Does a 55-inch Apple TV make a Hulu deal more likely? Fox's new paywall makes Hulu even more attractive
Report: 3 Apple connected-TVs coming in March