Cogeco to trial cable's ad-vantage

Canadian MSO Cogeco Cable will become the country's first operator to trial addressable targeted advertising early next year when it launches ads aimed at specific subscribers in cooperation with a Canadian broadcaster.

Cogeco is working with INVIDI Technologies and Channel Zero along with TV broadcaster CHCH on the trial in its cable systems in the Golden Horseshoe area of South-Central Ontario. For its part, CHCH is "thrilled to be the first Canadian broadcaster" to test addressable advertising technology, Carl Miller, president of Channel Zero said.

For more:
- see this story

Related articles:
IPTV: Promises made, promises unmet... still, consumers say they want interactive TV
Canoe finds partners for interactive tv advertising launch; BrightLine ITV develops ad campaign for Jim Beam

Sponsored by Dell Technologies

Whitepaper: How to Elevate Your Content Delivery Workflows With Dell EMC PowerScale

Learn how Dell EMC PowerScale helps meet surging viewer demand while reducing costs with a single centralized platform for the ingest, processing, and delivery of the content your viewers love.