Comcast (NASDAQ: CMCSA) has acquired local Philadelphia company OneTwoSee for an undisclosed sum, bringing the X1 sports data vendor inhouse.
"OneTwoSee has played a huge role in our efforts to make X1 an awesome place for sports fans," said Preston Smalley, executive director of product for what Comcast calls its "Silicon Valley in Technology" unit.
"In the past year, we've worked with them to reengineer our X1 sports app — initially launched with the platform to help fans check scores, standings, and schedules for games – into an interactive and immersive companion experience giving fans more data and statistics than ever before," Smalley added in a corporate blog post.
OneTwoSee specializes in taking third-party sports data and algorithmically repackaging it to create supplemental content for sports broadcasts. The company has partnered with Fox Sports and NASCAR, but will now shift its greater focus to developing applications for X1. That includes licensed versions of the Comcast cloud-based video platform that are being deployed by companies including Cox Communications.
The firm will retain all of its 18 employees, with its executive team reporting to Smalley.
"In the early days of OneTwoSee, Comcast showed confidence in our four-person team by becoming our first commercial customer and our relationship has continued to flourish through the growth of the X1 platform and as we look to the future we see limitless opportunities to keep innovating," said Chris Reynolds, founder and CEO of OneTwoSee. "We'll do this on the first-screen through X1, but we also won't abandon the opportunities this type of technology presents on the second screen and we're going to continue to support our existing partners in that space as well. We couldn't be more pleased."
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