Comcast ads to tout benefits of TWC merger for low-income families

Purporting to have helped 1.2 million low-income American families and 30,000 U.S. schools connect to the Internet, Comcast (NASDAQ: CMCSA) wants to advertise that its proposed merger with Time Warner Cable (NYSE: TWC) will further aid those causes.

On Tuesday, Comcast ran the various components of a new ad campaign past the Securities and Exchange Commission, which is in the early process of vetting its $45 billion buyout deal with TWC.

"Three years ago, Comcast started a program called Internet Essentials," says the narrator in a radio commerical script that was included in the SEC filing. "Today, it's the nation's largest and most comprehensive broadband adoption program. Over 1 million low income Americans have connected to the Internet at home via Internet Essentials. Together with Time Warner Cable, we can bring the Internet to more families in more cities."

The filing included two print ads, embedded below.

Should the SEC not restrict their launch, the ads would debut at an uncertain regulatory time for Comcast and TWC. On Monday, the Federal Communications Commission introduced a strident group of lawyers and economists to oversee its merger-review processes. 

Comcast low-cost Internet ad Comcast TWC schoolkids ad

Comcast's print ads touting the benefits of its merger with TWC for low-income families. (Source: Comcast)

Related links:
FCC names 'merger hawks' to review pending pay TV mega-deals
Comcast-TWC would control 29% of the U.S. pay TV market, nearly 36% of broadband: report
Consumers opposed to Comcast-Time Warner Cable merger, survey says

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