This year's Consumer Electronics Show is all about ultra-HD as TV manufacturers roll out new TV models and programmers announce they're creating and offering more content in the new format. Comcast (Nasdaq: CMCSA), DirecTV (Nasdaq: DTV), M-GO and Amazon (Nasdaq: AMZN) will be among the initial partners that will deliver a package of Ultra HD content to Samsung Electronics' new line of 4K TVs.
Comcast announced at CES on Monday it will deliver 4K content later this year via an Xfinity app that will be integrated into new Samsung UHD TVs. The app will allow users to stream a menu of 4K movies and TV shows that will be available via on-demand. Comcast is working with various content providers, including Comcast-owned NBC Universal, to provide a library of 4K content for its new app, Matt Strauss, Comcast's senior VP/GM of video services for Comcast Cable.
"At Comcast, we continue to look for innovative ways to offer our subscribers the most high-quality choices. We will continue to push the boundaries of high-definition technology to deliver the best possible experience to our viewers; 4K UHD is no different," Strauss said in a prepared statement. "This partnership with Samsung is one way our customers can stream shows and movies in 4K UHD, offering subscribers a glimpse of the television viewing experience of the future. Later this year, our new X1 set-top boxes will deliver 4K UHD content to all 4K UHD capable televisions."
Meanwhile, Netflix's 4K programming will be available on Sony's new 4K Bravia TV sets. All of Netflix's new original productions will be shot in 4K, CEO Reed Hastings told attendees at a Sony press conference during CES on Monday. "It's a chance for the Internet to really shine," he added.
Sony Electronics President Mike Fasulo noted that there'll be additional 4K content from Hulu as well as Crackle, Sony's online service. At the same time, Amazon's Instant Video is working with Warner Bros, Lionsgate, 21sh Century Fox and Discovery Communications, among others, for 4K content. Amazon has said all its new series comedies and dramas will be in the 4K format.
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