Comcast Business strikes sports deal, enables Pony Baseball to stream its World Series

As media business deals go, it's not as big as securing broadcast rights to Major League Baseball for NBCUniversal. But for Comcast's (NASDAQ: CMCSA) fast-growing business services division, helping Pony youth baseball stream its annual World Series Tournament isn't bad PR.

Comcast Business inked a deal with tournament organizers to provide video coverage of the 10-team event for the first time in its 62-year history. Comcast, which is covering an undisclosed portion of the integration costs at Washington, Pa.'s Lew Hays Pony Field, will also provide Wi-Fi service at the venue. All games will be streamed on ponyworldseries.org.

The tournament, which kicks off Aug. 8, will pit high-level youth baseball teams from around the globe in a bracket designed to determine a world champion. A team from Okinawa, Japan won last year's World Series, which was audio streamed.

Comcast Business was the second largest contributor to the company's cable-division growth in the second quarter, increasing its revenue 22 percent year-over-year, to $965 million. And Comcast executives have expressed bullishness about the prospect of combining the division with Time Warner Cable's business service assets. 

For more:
- read this Comcast press release
- read this Comcast Q2 earnings report transcript

Related links:
Comcast posts strong Q2 with $16.8B in revenue, delivers best cable subscriber data in six years
Comcast signs on to carry the SEC Network
Net neutrality: Cohen says Comcast not 'degrading' content, Netflix tells FCC to classify ISPs as utility

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