Comcast, Charter and Cox have appointed former GroupM executive Nicolle Pangis to lead its new advanced advertising consortium, NCC Media.
Pangis, who will serve as president and CEO of NCC, is billed by the cable companies as a “programatic pioneer.” She previously served as global chief operating officer at GroupMs [m} Platform, where she oversaw strategic partnerships, product management and technology development.
In early April, Comcast, Charter Communications and Cox Communications announced the creation of a new division within their jointly owned NCC Media group to create advanced, data-driven video advertising products for NCC clients.
Comcast Media 360, a division of Comcast Spotlight representing national brands, will form the core of the new group. It will launch later this year. The Comcast crew will pool resources with Charter, Cox and NCC, the nationwide media sales firm representing video programming providers.
NCC Media’s mandate, the companies said in a joint statement, is to use “non-personally identifiable data and targeting capabilities” to design, deploy and sell unified ad solutions across NCC’s national footprint, delivering targeted audiences across linear and VOD platforms. The division “will drive research, data and analytic capabilities to provide consistency in how the advertising industry measures the effectiveness of an advertisement and simplify how agencies manage campaigns.”
As for Pangis, David Kline, executive VP and president of media sales for Charter, said, "Nicolle, now armed with premium multi-screen television content, great viewership insights and the scale required to deliver on advertisers needs combined with her past experiences in programmatic digital is the perfect combination needed to drive NCC to great heights.”
"As digital continues to increase, media dollars consolidate and new content enters the market, NCC will provide the advertising ecosystem with a consistent offering that combines the best of television with that of digital,” added Marcien Jenckes, president of advertising at Comcast Cable. "Nicolle is the perfect person to lead the charge at NCC.”