Comcast (NASDAQ: CMCSA) has confirmed that its Xfinity TV, Internet and landline services can now be purchased through Amazon.com.
"Amazon (NASDAQ: AMZN) is not only the biggest online retailer and a place where millions of our customers shop every day, but it's also a brand that's unrivaled when it comes to customer service," said Charlie Herrin, executive VP of customer experience for Comcast Cable. "Amazon's new marketplace provides an immersive online destination to showcase our terrific suite of products including Xfinity X1."
Comcast says the Amazon order option will include "simplified pricing," but the page and Comcast's announcement isn't clear on just how simple. Comast said that Amazon's pricing for Xfinity services is identical to what's available through the MSO's existing sales channels.
Amazon customers can choose from more than 30 Xfinity products, Amazon said, including the X1 video service.
The Xfinity purchases will be supported, Comcast added, by specially trained customer service agents in its new service centers in Spokane, Wash. and Tucson, Ariz.
The Amazon option is only available to new customers, but the MSO said existing subscribers will be able to use it later this year.
- read this Comcast press release
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UPDATED: This story was updated to include Comcast's confirmation that it is indeed selling services through Amazon.com