Comcast expands Netflix deal, will package, sell and bill for SVOD service

Netflix watching
Comcast said that nearly 50% of X1 users also use Netflix now. (Netflix)

Comcast announced an expansion of its integration deal with Netflix, with the cable company now bundling the service for new and existing Xfinity TV subscribers and handling billing.

Comcast integrated Netflix into its X1 video operating system early last year, allowing customers who have independent subscriber relationships with the streaming service to access the platform natively through X1, voice remote features included. 

Comcast said that nearly 50% of X1 users also use Netflix now. 

Comcast will launch a variety of initial offers this month that include a Netflix subscription. Offers and availability will vary by market and be open to new and existing customers. Netflix-related billing will be handled directly by Comcast, giving customers one monthly statement.

Comcast didn’t indicate specific pricing—it’s unclear if customers will get the SVOD service at a discounted monthly rate by bundling it into a Comcast pay TV package. 

RELATED: Comcast enables Netflix 4K on X1, finally creates need for UHD set-tops

“Netflix is a great partner, and we are excited to offer its services to our customers in new ways that provide them with more choice, value and flexibility,” said Sam Schwartz, chief business development officer for Comcast Cable, in a statement. “The seamless integration of Netflix with the vast Xfinity entertainment library on X1 present a unique and comprehensive experience for customers.” 

“Our partnership with Comcast on Xfinity X1 has brought easy access to Netflix for our mutual customers,” said Bill Holmes, global head of business development for Netflix. “By speaking into or browsing with the X1 remote, millions of customers have found the perfect thing to watch on Netflix. We can’t wait to introduce more X1 customers to Netflix with Xfinity’s new packaged offers.”

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